CORPORATE AMERICA CARVES A PUMPKIN:
AN EMAIL THREAD
by Drew Flippin & Matthew Hoelter


From: Andy Jones
Sent: Thursday, October 19, 2017 10:24 AM
To: Cathy King [cking@adcorp.com]
Subject: Pumpkin Carving

Hi Cathy,
I had a thought the other day that it might be a fun idea to carve a pumpkin and have it in our lobby. Nothing crazy, just something fun and festive to greet people as they enter our office.
Let me know your thoughts.

Thanks!
Andy Jones


From: Cathy King
Sent: Thursday, October 19, 2017 12:18 PM
To: Andrew Jones [ajones@adcorp.com]; James Cobb [jcobb@adcorp.com]
Subject: Re: Pumpkin Carving

Hello Andy:

Thanks for reaching out! Would love to sit down and chat about this. Feel free to throw something on my calendar and we can brainstorm further.

I’ve copied James as well, who can further speak to this from a creative perspective. James, would you have the bandwidth for a quick, high-level huddle?

Thanks!
Cathy King


From: James Cobb
Sent: Thursday, October 19, 2017 1:27 PM
To: Andrew Jones [ajones@adcorp.com]; Cathy King [cking@adcorp.com]; Dan O’Neill [doneill@adcorp.com]; Cheryl Paisley [cpaisley@adcorp.com]
Subject: Re: Re: Pumpkin Carving

Hi all - had a few questions I wanted to get cleared up before we move any further on this:

• Are we able to make a strong business case to finance to cover these potential expenses?
• How does this align with our corporate goals we went over at last week’s Town Hall?

+Dan, Cheryl: Your thoughts?

James Cobb


From: Dan O’Neill
Sent: Thursday, October 19, 2017 1:32 PM
To: Andrew Jones [ajones@adcorp.com]; Cathy King [cking@adcorp.com]; James Cobb [jcobb@adcorp.com]; Cheryl Paisley [cpaisley@adcorp.com]; Matt Griffin [mgriffin@adcorp.com]
Subject: Re: Re: Re: Pumpkin Carving

+Matt

Hi all! So excited to jump in on this!

Andy - LOVE the idea!! Really see some great potential here to add value and disrupt the pumpkin-carving space! What did you have in mind for content? Maybe we can pass along to Matt to knock out a copy deck, and you could flow that messaging onto the pumpkin (maybe the hero language from our website and our logo - but you’re the creative one, not me!). I’m happy to jump in and collaborate to wordsmith things/massage the message as we move forward. And Andy, being the design ninja you are, I know you’ll knock it out of the park with a clean look-and-feel that really “pops”. :)

Was just at a talk last week and the speaker really focused on the idea of “story” – you know, the one thing that’s really at the heart of everything we do is storytelling! What an opportunity to leverage our great team to craft this pumpkin to really tell a story to the user.

Thanks!
Dan O’Neill


From: Cheryl Paisley
Sent: Friday, October 20, 2017 9:37 AM
To: Andrew Jones [ajones@adcorp.com]; Cathy King [cking@adcorp.com]; James Cobb [jcobb@adcorp.com]; Dan O’Neill [doneill@adcorp.com]; Matt Griffin [mgriffin@adcorp.com]; Chris Hooper [chooper@adcorp.com]
Subject: Re: Re: Re: Re: Pumpkin Carving

Hello team! Wanted to weigh in from a dev perspective. We’ll need to adjust timelines as necessary to account for our standard agile process of brainstorming, ideation, user testing, development, and iteration, keeping in mind our current workload and scheduled deliverables. Excited to apply our dev team’s “hacker culture” to such an innovative idea! I would propose the following workflow:

• Bucket out required parts and pieces, which we can populate into a functional prototype
• We’ll want to perform UI/UX testing to best see how we can drive user engagement to align with our corporate mission
• A deep-dive business review to propose ideas to make this scalable

CC’ing Chris - let’s slate this for our one-on-one to get something on the calendar.

Thanks all!
Cheryl


From: Chris Hooper
Sent: Friday, October 20, 2017 9:42 AM
To: Andrew Jones [ajones@adcorp.com]; Cathy King [cking@adcorp.com]; James Cobb [jcobb@adcorp.com]; Dan O’Neill [doneill@adcorp.com]; Cheryl Paisley [cpaisley@adcorp.com]; Matt Griffin [mgriffin@adcorp.com]; Calvin Goldstein [cgoldstein@adcorp.com]
Subject: Re: Re: Re: Re: Re: Pumpkin Carving

Just now hopping onboard here and wanted to quickly follow-up on a few action items. Where and when did this request come from? Not sure this is feasible given requested deadlines. I just want to ensure we have the parts and pieces necessary to fit this into our prioritization schedule. Perhaps it would be best to circle the wagons and take this offline to discuss further.

I know Calvin (copied here) has a lot on his plate right now in reception, so want to make sure this is on his radar so he can set aside time to position the pumpkin in the lobby, alongside his usual duties (do we know how heavy we expect the pumpkin to be??)

It’s easy for one-off requests to come down the pipe fast and furious, so want to reign this in now and ensure we’re not all working in our own silos here.

Sorry for the fire drill everyone!! Let me know where we net out on this!!

Chris


From: Angela Davidson
Sent: Friday, October 20, 2017 10:21 AM
To: Andrew Jones [ajones@adcorp.com]; Cathy King [cking@adcorp.com]; James Cobb [jcobb@adcorp.com]; Dan O’Neill [doneill@adcorp.com]; Cheryl Paisley [cpaisley@adcorp.com]; Matt Griffin [mgriffin@adcorp.com]; Chris Hooper [chooper@adcorp.com]; Calvin Goldstein [cgoldstein@adcorp.com]
Subject: Re: Re: Re: Re: Re: Fwd: Pumpkin Carving

Hi everyone, Angela from HR here. Dan roped me in and I wanted to circle back and remind everyone to follow the corporate doctrine for approved subjects to be posted publically. I’ve attached the following Word doc of approved figures. Just ping me if you have any questions.

–Angela


From: Angela Davidson
Sent: Friday, October 20, 2017 10:22 AM
To: Andrew Jones [ajones@adcorp.com]; Cathy King [cking@adcorp.com]; James Cobb [jcobb@adcorp.com]; Dan O’Neill [doneill@adcorp.com]; Cheryl Paisley [cpaisley@adcorp.com]; Matt Griffin [mgriffin@adcorp.com]; Chris Hooper [chooper@adcorp.com]; Calvin Goldstein [cgoldstein@adcorp.com]
Subject: Re: Re: Re: Re: Re: Re: Fwd: Pumpkin Carving

It would probably help if I actually attached the document! Monday-brain is real, lol!

–Angela


From: Dan O’Neill
Sent: Sunday, October 22, 2017 4:14 AM
To: Andrew Jones [ajones@adcorp.com]; Cathy King [cking@adcorp.com]; James Cobb [jcobb@adcorp.com]; Dan O’Neill [doneill@adcorp.com]; Cheryl Paisley [cpaisley@adcorp.com]; Matt Griffin [mgriffin@adcorp.com]; Chris Hooper [chooper@adcorp.com]; Calvin Goldstein [cgoldstein@adcorp.com]; Angela Davidson [adavidson@adcorp.com]
Subject: Re: Re: Re: Re: Re: Re: Re: Fwd: Pumpkin Carving

Wanted to circle back on this: Can the project lead also coordinate with Calvin in charge of the front desk to inform the custodial staff to not disrupt the pumpkin once it’s been deployed?

Thanks!
Dan


From: Mark Smith
Sent: Monday, October 23, 2017 11:47 AM
To: Andrew Jones [ajones@adcorp.com]; Cathy King [cking@adcorp.com]; James Cobb [jcobb@adcorp.com]; Dan O’Neill [doneill@adcorp.com]; Cheryl Paisley [cpaisley@adcorp.com]; Matt Griffin [mgriffin@adcorp.com]; Chris Hooper [chooper@adcorp.com]; Calvin Goldstein [cgoldstein@adcorp.com]; Angela Davidson [adavidson@adcorp.com]; Ian Oliver [ioliver@adcorp.com]
Subject: Re: Re: Re: Re: Re: Re: Re: Fwd: Fwd: Pumpkin Carving

Hi gang, Mark here with Accounts Receivable. One of our summer interns Ian has some extra bandwidth to help out here. I’ve CC’d him, and I think this would be a great hands-on opportunity to put together an expense report.

Thanks!
Mark


From: Matt Griffin
Sent: Monday, October 23, 2017 3:18 PM
To: Andrew Jones [ajones@adcorp.com]; Cathy King [cking@adcorp.com]; James Cobb [jcobb@adcorp.com]; Dan O’Neill [doneill@adcorp.com]; Cheryl Paisley [cpaisley@adcorp.com]; Chris Hooper [chooper@adcorp.com]; Calvin Goldstein [cgoldstein@adcorp.com]; Angela Davidson [adavidson@adcorp.com]; Ian Oliver [ioliver@adcorp.com]; Mark Smith [msmith@adcorp.com]
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Fwd: Fwd: Pumpkin Carving


Hi team, let’s table this for the time being until the Q1 meeting at the beginning of the new calendar year. We should have some additional team members who can help take on this additional workload. Thanks for everyone’s participation. Feel free to shoot me an email with any questions/concerns.

Thanks all!
Matt


From: Cathy King
Sent: Tuesday, October 24, 2017 9:44 AM
To: Andrew Jones [ajones@adcorp.com]; James Cobb [jcobb@adcorp.com]; Dan O’Neill [doneill@adcorp.com]; Cheryl Paisley [cpaisley@adcorp.com]; Matt Griffin [mgriffin@adcorp.com]; Chris Hooper [chooper@adcorp.com]; Calvin Goldstein [cgoldstein@adcorp.com]; Angela Davidson [adavidson@adcorp.com]; Ian Oliver [ioliver@adcorp.com]; Mark Smith [msmith@adcorp.com]
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Fwd: Fwd: Pumpkin Carving

I would propose we all get in a room together to hammer out the details on this one. Given the scope of this request, and where it falls on our prioritization list, I would slate an estimated launch date for this pumpkin for Spring 2019.

Please feel free to reach out with any questions. Thanks!

Cathy King
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